Use Zapier’s filter feature to check if the lead’s company has over 500 employees →įor Zap design inspiration, check out more of our examples below.For instance, use Zapier’s filtering functionality to pick out leads that fit your ICP. Livestorm webinar attendee signup →Īlternatively, create a Zap that acts on Clearbit Enrichment data.Think of a Zap as a “Clearbit sandwich”: you’ll insert Clearbit Enrichment as an action step in between two tools in your Martech stack.įor example, you can send a lead from one tool to another and append Clearbit data along the way so the lead lands at its final destination as a complete record. Clearbit uses email address, domain, and other attributes to search 50M companies and 389M people, find a match, and append over 100 business data attributes. When you create a Zap that involves Clearbit, Clearbit will always be an action step to find a company, a person, or both. Actions are the tasks you’d like your Zap to perform whenever your trigger happens.A trigger is the event that starts your Zap (a.k.a.Every Zap has one “trigger” and at least one “action.” Zaps are automated workflows that involve one or more apps. Go to Zapier and plug in your Clearbit API key. How to automate marketing and sales workflows with Clearbit and Zapier 1. When your tools are enriched with full company and demographic data about your leads and accounts, they’re ready to work harder for you. This gives you the flexibility to design your tech stack just the way you want it, because you’ll always have the same high-quality data flowing through - from HubSpot to Outreach, Livestorm to Eventbrite, Zendesk to Intercom, and almost every app in between.Īutomate a whole suite of marketing workflows, like enriching leads, collecting standardized data across your CRM and MAP, triggering automated emails, and alerting sales about VIP leads. With Zapier and Clearbit, you can automate multi-step, no-code workflows that bring Clearbit’s company and person enrichment data to over 5,000 apps, even if they don’t have a native Clearbit integration. As strategic partners with multiple departments and the leadership team, it’s important to automate processes to free up time and headspace for your most impactful work. Marketing operations professionals are the glue that keeps a company’s go-to-market running.
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